Wotif loses ground to Expedia – Top New Zealand travel websites

The gap between Expedia and Wotif at the top of the list of leading travel websites in New Zealand has widened between June and July.

Both brands may have gained market share month-on-month, but Expedia’s 0.75% increase (compared to just 0.25% for Wotif) was enough to put 1.75% between the pair.

Most popular travel websites in New Zealand for July 2013:

Agencies

Rank Website Domain Percentage of Visits Previous Position
1 Expedia.co.nz http://www.expedia.co.nz 10.48% 1
2 Wotif.com http://www.wotif.com 8.91% 2
3 Webjet New Zealand http://www.webjet.co.nz 8.64% 3
4 Flight Centre New Zealand http://www.flightcentre.co.nz 7.39% 5
5 House of Travel http://www.houseoftravel.co.nz 7.37% 4
6 Skyscanner New Zealand http://www.skyscanner.co.nz 3.00% 7
7 Bookme – nz http://www.bookme.co.nz 2.58%
8 Jet Abroad – NZ http://www.jetabroad.co.nz 2.45% 9
9 FareCompare http://www.farecompare.com 2.24%
10 HotelsCombined.co.nz http://www.hotelscombined.co.nz 1.92% 8

Destinations and Accommodation

Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor http://www.tripadvisor.com 9.48% 1
2 Booking.com http://www.booking.com 7.31% 2
3 stuff.co.nz – Travel http://www.stuff.co.nz/travel 4.66% 3
4 Yahoo!xtra – Travel nz.totaltravel.yahoo.com 3.64% 4
5 Mt Ruapehu http://www.mtruapehu.com 3.11% 8
6 HolidayHouses.co.nz http://www.holidayhouses.co.nz 2.83% 6
7 Agoda.com http://www.agoda.com 2.10% 10
8 Viator http://www.viator.com 1.95% 7
9 NZSki.com http://www.nzski.com 1.71% 9
10 New Zealand Tourism Online http://www.tourism.net.nz 1.70%

Airlines

Rank Website Domain Percentage of Visits Previous Position
1 Air New Zealand http://www.airnz.co.nz 36.26% 1
2 Air New Zealand – grabaseat http://www.grabaseat.co.nz 20.73% 2
3 Jetstar http://www.jetstar.com 12.21% 3
4 My Air New Zealand http://www.myairnz.co.nz 6.07% 4
5 Qantas http://www.qantas.com.au 4.00% 5
6 Virgin Australia http://www.virginaustralia.com 2.87% 6
7 Emirates http://www.emirates.com 2.72% 7
8 Singapore Airlines http://www.singaporeair.com 1.62% 8
9 Malaysia Airlines http://www.malaysiaairlines.com 1.58% 9
10 Air New Zealand – Global Site http://www.airnz.com 1.22%

NB: Data courtesy of Experian Hitwise

NB2: Auckland image via Shutterstock.

Source: http://www.tnooz.com/2013/08/07/data/wotif-loses-ground-to-expedia-top-new-zealand-travel-websites-july-2013/

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